Like his name, Chugs are built tough. Initially developed to target Giant Trevally, Chug Norris features heavy duty construction. The 150 and 180 models are fitted with Metal Matrix Plate System. The Matrix Metal Plate system features a unique design incorporating a stainless steel plate into the body mold of the lure. Smaller Chugs feature our welded Gorilla through wire system.

All Chugs come fitted with BKK hooks and terminals.