The new i.D fly reel is one of the most exciting product introductions we’ve ever made.

It features a flat back surface to accept custom decals representing anything from your home state to your favorite fish species, and the decals are simple to remove, stack, or swap to update your reel’s look over time. There is no better product to define your identity as an angler. The i.D features sturdy cast aluminum construction, a smooth rulon disc drag, and a large arbor for speedy line retrieve.

A wide variety of decals are available for customization and personal expression.